Most buyers aren’t ready on the first click.
Cold traffic bounces when asked to buy immediately. A pre‑sell gives context: lifestyle benefits, expectation‑setting, and simple science — so the PDP feels like a decision, not a guess.
“My Sunday scaries routine — here’s what actually calms me down.”
A short, relatable story that mirrors the ad messaging users saw before clicking.
Shop NowWind‑down benefits people actually feel.
Less screen‑to‑sleep minutes as part of an evening ritual.
Designed for calm, not a knockout — no heavy “a.m. hangover.”
Keep a simple routine when your schedule shifts.
Small nightly habits compound into better next‑day energy.
“Tried it for 3 weeks — here’s the honest take.”
Short first‑person notes that feel native to social, embedded right in the flow.
See the detailsSelected ingredients to support nightly routine.
This preview speaks to routine and calm — not medical treatment. Results vary, and we always recommend pairing with good sleep hygiene.
- Expectation‑setting: results are individual, changes are gradual.
- Guidance: pair with wind‑down basics (dim lights, no doom‑scrolling, same bedtime).
Real hooks that start conversations.
Meet the formula behind calmer evenings.
A simple, branded banner that hands off to PDP when intent is warmed.
Shop HUM SleepGood questions, clear answers.
- Will I feel drowsy?
- No — this preview frames a calmer routine, not a knockout. Results vary.
- How fast will I notice a difference?
- Many feel calmer evenings within 3–7 nights; consistency matters.
- What if it doesn’t work for me?
- That’s why we set expectations and pair with simple habits — individual results vary.
Parallel test: send cold traffic here, then to PDP. Clean UTM for pilot reads.